Target Audience :)

Now I knew what I target audience is from doing BTEC media last year.

A target audience, in whether it be marketing or advertising is a group of people which something is aimed at or targetted at and it is specifically aimed at them for either being a certain gender, age, wealth etc

http://en.wikipedia.org/wiki/Target_audience

You have to choose a target audience that you feel the product appeals to, the reason why the target audience is important is because the product needs to be aimed at some sort of categorised group as they are most likely to purchase the product. The target audience is what makes it successful.

It’s best to choose a diverse area rather than a minor one because focusing on one minor group would be to difficult to sell to.

There has to be a connection between the product or work and the target audience.